Last year, scientists in Finland determined to ‘liberate our planet from the burdens of agriculture’ opened a factory to make human food protein out of thin air.

If that sounds unlikely, think again.

The future of food as some see it is about as far removed from animals or pasture as can be imagined.

Governments, corporations and investors are pouring billions into emerging food technologies worldwide; the Finnish factory is but one of many such ventures.  

So where does that leave us, as renowned global producers of grass fed animal protein for human consumption?

What will give our grass fed milk and meat lasting value in a world seemingly obsessed with developing ever-more complex ways to put protein on the plate? Could it be something as simple as … simplicity?